In recent years, promotional gifts have gradually become a hot concept of people's attention. Giving gifts with company brand logos or promotional phrases is an effective way for companies to increase brand awareness. Since promotional gifts often need to be presented with the product, they need to have the distinctive features of the product or the company, so they are usually produced by OEMs. After the supplier has identified the buyer's needs, the supplier will make the product as needed.
Promotional items often give the public a low-cost feel, but many companies are willing to use high-end materials and new technologies to improve product quality to attract customers. The price of raw materials has a strong impact on the overall promotion of the gift industry. The prices of petroleum, textile materials, metals and plastics all affect the cost of promotional gifts. Wearable promotional gifts account for the largest proportion of all promotional items, so the price fluctuations of textile materials are more concerned by the industry. Since the end of 2008, cotton prices have continued to rise. At the end of 2009, the spot price of Chinese cotton reached RMB 14,913 per ton, and in March 2010, it closed at 16,048 yuan. At the end of 2009, the price per ton of viscose staple fiber and polyester staple fiber was RMB 18,850 and 9,600 respectively, up 62.5% and 33.33% respectively from the beginning of the year.