Promotional gifts are a kind of emotional expression carrier between enterprises and consumers. In order to build emotional bridges with consumers, companies will invest more energy in the purchase and use of promotional gifts. Compared with the high price of advertising media, and even keep rising, the cost of promotional gifts is low, the effect is good, the effect is quick, and the promotion effect is easy to calculate. It is one of the most cost-effective promotion measures. The increasing demand for advertising and promotional gifts has become an inevitable trend.