With the baptism of the financial crisis, the gift industry has gradually reversed from the narrow state of each other's politics and mutual restraint, taking the division of labor and cooperation and specialization, and merging the crossroads, constantly developing meticulous and diversified marketing channels, and updating marketing. idea. Traditional wholesale and agency needs to be further improved and scientific, combined with other industries, integrated marketing, integrated the advantages of as many production plants and suppliers as possible, and occupy market share through a wide range of marketing channels. This also gradually makes those services in place, high level of service, professionalism, and strong gift companies stand out.
Market demand is changing at a faster rate, leading to rapid changes in the production of gift manufacturers. Therefore, who can quickly launch the product, who can preempt the market and win customers. In traditional enterprises, the entire production cycle and circulation cycle are prolonged, which not only means that the market cannot be quickly responded to, but also means a large amount of resources in the entire cycle. The use of information technology can simultaneously solve the two problems of quickly meeting market demand and reducing time cost.
The production of gift suppliers must be determined around the market demand. The products produced (for the intermediary, the "service") must get the market to realize its commercial value. Without the market, the enterprise has no reason to exist, so the market Relevant information is related to the survival of the company. Use information technology to establish close ties with dealers, retailers and even end consumers to shorten the distance between production and sales to quickly capture changes in market demand. The new relationship between the enterprise and the market established by using information technology is a new field of the rapid development of the gift industry.