1. Market Scale: Through the analysis of the consumption scale and year-on-year growth rate of the Christmas gift industry in the past five consecutive years, the market potential and growth of the Christmas gift industry are judged, and the growth trend of the consumption scale in the next five years is predicted.
2. Product structure: Classify the products of Christmas gift industry from various angles, give the consumption scale and proportion of different kinds, different grades, different regions and different application fields of Christmas gifts, and thoroughly investigate the market capacity, demand characteristics and main competitors of various subdivisions of products, which will help customers grasp the product structure of Christmas gift industry as a whole. And the market demand of various subdivided products.
3. Market Distribution: Analyse the market distribution of Christmas gift industry from the aspects of customers'geographical distribution and consumption ability, and conduct in-depth research on key regional markets with large consumption scale, including consumption scale and proportion, demand characteristics and demand trend in this area.
4. Customer research: By dividing the customer groups of Christmas gifts, the consumption scale and proportion of different customer groups for Christmas gifts are given. At the same time, the purchasing power, price sensitivity, brand preference, purchasing channels and purchasing frequency of various customer groups for Christmas gifts are thoroughly investigated, and the factors of concern and unmet needs of various customer groups for Christmas gifts are analyzed. It also predicts the consumption scale and growth trend of Christmas gifts for various customer groups in the next few years, which will help Christmas gifts manufacturers to grasp the demand status and trend of various customer groups for Christmas gifts.