Christmas is upon us, and December 2019 is the month of design buzz words and marketing buzz

- Jun 02, 2019-

    There are many design and marketing elements related to Christmas. Compared with the fully localized elements like "apple", the image of Santa Claus is still the most frequently used and accepted one.But you know what?The image of Santa Claus, dressed in a red cotton suit, driving a reindeer sleigh through the chimney and stuffing your nightstocking with presents, was actually designed and invented by Coca-Cola.Before that, Santa Claus was tall and short, fat and thin, male and female.In order to boost sales, Coca-Cola created the image of Santa Claus consistent with its brand in Christmas advertisements for many years, which was finally accepted by most countries and people around the world.